When I started Nazar Magazine, it came from a desire to expand the lens. More honestly, it came from my own experience of not always seeing myself reflected in the spaces I was part of.

As a first-generation Pakistani American working in client-facing roles in fashion, I’ve spent years navigating rooms where I was often the only one who looked like me. I learned how to translate, adapt, and exist between worlds, constantly balancing heritage with industry expectations, identity with perception. There were moments of pride, but also moments where I felt unseen, or simplified into something easier to understand.

Nazar Magazine was created to shift that experience. Not just for me, but for others like me.

This is a space to spotlight South Asian creatives while contributing to a broader, global conversation around style, identity, and image. Nazar magazine is grounded in our own point of view. Through fashion, storytelling, and visual narratives, we explore what it means to be seen, and who gets to define that gaze.

From emerging voices to established visionaries, Nazar Magazine is about documenting a new era of cultural influence. One that is layered, diasporic, and unapologetically expressive.

For anyone who has ever felt in between, this is for you.

— Amir Khan

Founder and Editor-in-Chief, Nazar Magazine